Campaign Strategy

At Gunster Strategies, our unique approach to campaign strategy has led Business Week to call our teams the “most sought-after guns for hire”. We bring together the latest in new media, tried-and-true traditional media, research data and experts within the industry to help craft, manage and execute your campaign strategy and deliver results.

We connect.

We help create a comprehensive campaign designed to promote awareness, support, and action on a specific business, political, or policy issue. We guide you every step of the way from identifying your target audience, to building a coalition, to mobilizing voters and stakeholders through the right channels. We even help you to maintain the drumbeat of your coalition after the campaign is won.

Storytelling and organization are at the heart of any campaign strategy and your audience experiences media in a myriad of ways. We fully immerse ourselves to get an incredible understanding of your audience and find the most suitable platforms and the right timing to get them engaged with your message.

No matter your audience — whether they are policy makers, regulators or the general public — we have an array of methods at our fingertips to engage with them. We engage with our target audience through educational pieces, creative, thought leadership and digital media to help drive our client’s goals and aspirations.

We know that issue advocacy campaigns are extremely powerful tools for promoting change, raising awareness of important issues, and influencing public discourse, so a powerful strategy will always be key.

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Gunster Strategies’ approach to public affairs brings together the latest in new media, tried-and-true traditional media, research-based strategy, and experts with decades of experience. It’s no surprise that Business Week called the Gunster team ‘the most sought-after guns for hire’.