Issue Advocacy

Strategizing for impact, advocating for success.

Gunster Strategies knows firsthand how advocacy can shape opinion, influence decision-making, and move issues forward. We approach every campaign with clear objectives, tested strategies, and a nuanced understanding of the people and institutions that can affect the outcome.

Research is central to that process. We combine decades of campaign experience with public opinion data and targeted intelligence to understand the forces surrounding an issue, identify the audiences that matter, and determine how best to reach them. Those insights guide campaigns designed to connect with stakeholders and the broader public.

Making the case is only part of the challenge. Effective advocacy also requires earning attention, building support, and inspiring action. Our team brings the experience and judgment needed to help clients strengthen their voice and advance the issues that matter to them.

Shaping the conversation, together.

Gunster Strategies takes a research-driven approach to communications, drawing on experience from campaigns across the United States and markets throughout Latin America, Africa, and Europe. We adapt that experience to the demands of each campaign, using research and audience insight to understand how people think, what shapes their decisions, and how best to reach them. Our capabilities include:

Opinion and message research: Testing attitudes, messages, and arguments to inform campaign strategy.
Coalition building and tactical development: Identifying potential allies and building the support needed to advance an issue.
Audience identification and segmentation: Defining key audiences and developing communications tailored to how they receive and respond to information.
Campaign launch and execution: Turning research and strategy into coordinated advocacy campaigns built to achieve clear objectives.

Whatever the issue, Gunster Strategies brings the research, experience, and campaign expertise needed to turn strategy into action. Contact us to discuss how we can help advance your objectives.